You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
Only your main website photo
Images of tourists enjoying their tour in scenic locations
Only your best-performing image from social media
Images of tourists in locations both on and off the tour
Correct Answer
Images of tourists enjoying their tour in scenic locations
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The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
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