AC

Google Ads Creative Certification Questions & Answers

210 questions · 0 with full explanations · Updated

The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.

Where to take it
Google Skillshop
Cost
Free
Who it's for
Designers, copywriters and advertisers responsible for ad creative.

How to pass the Google Ads Creative exam

  • Know the recommended asset mix for responsive and Performance Max ads.
  • Learn the ABCD framework for video creative.
  • Understand how to test creative with experiments and read asset performance.

Topics covered

Ads, Assets & Creative (120)YouTube & Video Ads (81)App Campaigns (28)Audiences & Targeting (18)Analytics & Reporting (16)Shopping & Merchant Center (8)Local & Offline Sales (7)AI Max & Automation (5)Keywords & Match Types (3)Budgets, Auction & Ad Rank (3)

Recently updated questions

  1. 1When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?
  2. 2If you want to improve performance of video campaigns, what approach should you take with creative?
  3. 3To improve the performance of video campaigns, how should you approach creative effectiveness?
  4. 4How should you approach creative effectiveness in order to boost performance of video campaigns?
  5. 5In video advertising, which of the following techniques should you apply to help people think or feel something?

All Google Ads Creative questions

  1. 1If you want to improve performance of video campaigns, what approach should you take with creative?
  2. 2To improve the performance of video campaigns, how should you approach creative effectiveness?
  3. 3How should you approach creative effectiveness in order to boost performance of video campaigns?
  4. 4In video advertising, which of the following techniques should you apply to help people think or feel something?
  5. 5You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?
  6. 6You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
  7. 7Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?
  8. 8You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?
  9. 9How should you improve a video ad’s effectiveness in post-production?
  10. 10If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?
  11. 11Which aspect ratios are accepted for image assets in app campaigns?
  12. 12You’re the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?
  13. 13You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
  14. 14Which of these accurately captures Google’s ABCDs of effective creative?
  15. 15You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
  16. 16You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?
  17. 17You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
  18. 18Which action should you take if your goal is to optimize display campaigns before increasing budgets?
  19. 19If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?
  20. 20Which combination of elements best captures the key principles of Google’s ABCDs of effective creative?
  21. 21What is the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?
  22. 22You manage marketing for an online clothing company and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
  23. 23You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?
  24. 24You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
  25. 25Why is Ad strength an important section to check when creating a responsive display ad?
  26. 26When creating a responsive display ad, why should you check Ad strength?
  27. 27Which of these describe Google’s ABCDs of effective creative?
  28. 28You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
  29. 29How often should you view your asset report and replace low-performing assets for a Discovery campaign?
  30. 30What information is automatically pulled for you when creating an app campaign?
  31. 31You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
  32. 32When implementing an experiment, which of the following is a best practice?
  33. 33You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
  34. 34You want to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?
  35. 35Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
  36. 36You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?
  37. 37You manage Search campaigns for a law firm that services all of California. Why is location insertion a valuable feature to use?
  38. 38You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
  39. 39You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
  40. 40What type of asset is not accepted for an app campaign?
  41. 41You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?
  42. 42In which of these situations would Google’s experimentation tool be helpful?
  43. 43What is the difference between an emerging story arc and a traditional story arc?
  44. 44Which element should you prioritize when creating a storyboard to make your first video asset for an app campaign?
  45. 45You work for a media agency and are looking to optimize your client’s responsive display ads to boost performance. Which of the following actions should you take to start?
  46. 46Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
  47. 47You’re managing app campaigns for a financial services company. Which of the following assets should you use?
  48. 48Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?
  49. 49You’re planning on launching a video campaign or video ad for the first time for your retail business. You have assets like brand images, text, and logos available. Which tool would enable you to launch your first video ad using these assets?
  50. 50You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?

Frequently asked questions

What score do I need to pass?

Google Skillshop certification exams require a score of 80% or higher to pass.

What happens if I fail?

You can retake the exam after waiting 24 hours. There is no limit on the number of attempts, and the exam is free.

How long does the certification last?

Google Ads certifications expire after one year. To stay certified you retake the current version of the exam, which is a good reason to review the latest questions before it expires.

Other Google certifications