You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
Provide multiple options for how viewers can take action.
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a generic call-to-action (CTA).
Include a specific call-to-action (CTA).
Correct Answer
Include a specific call-to-action (CTA).
Official documentation: https://www.thinkwithgoogle.com/_qs/documents/8472/ABCD_Complete_V7b_HR_1.pdf
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Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?
- 2You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
- 3You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
- 4You're creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
- 5You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?
- 6You work for a software start up and are aiming to drive sign-ups for free trials. Which of the following would achieve this in a video ad with an action objective?