You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?
Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.
Introduce the product or problem, then follow up with a relevant call-to-action.
Correct Answer
Introduce the product or problem, then follow up with a relevant call-to-action.
Topics in this question
About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You're creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
- 2You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
- 3You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
- 4You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
- 5You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?
- 6You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?