You’re creating a video ad with a purpose to ask people to take action. Which technique would best support that goal?
Provide multiple options for how viewers can take action.
Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a specific call-to-action (CTA).
Correct Answer
Include a specific call-to-action (CTA).
Official documentation: https://www.thinkwithgoogle.com/_qs/documents/8472/ABCD_Complete_V7b_HR_1.pdf
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- 1You work in marketing for an online retailer who wants to increase website sales. Which technique should you use in your video ad to ask people to take action?
- 2You’re an in-house marketer for an e-commerce business aiming to increase website sales. What should you do in the video ad to ask people to take action?
- 3You're creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
- 4You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?
- 5You’re making a video ad to generate leads for a cleaning services company. How should you present the ask for viewers to take action?
- 6You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?