You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
Make people core to the story and keep branding subtle.
Use technical jargon that will resonate with important audiences.
Share multiple messages about the many ways this product solves a problem.
Use product demos and how-to’s to put the product in context.
Correct Answer
Use product demos and how-to’s to put the product in context.
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About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
- 2If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?
- 3You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
- 4You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
- 5You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
- 6You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?