You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
Brand only at the beginning and end of the ad.
Brand only at the beginning of the ad.
Brand often, especially in the first five seconds.
Brand often, especially in the last five seconds.
Correct Answer
Brand often, especially in the last five seconds.
Official documentation: https://skillshop.exceedlms.com/student/path/69408/activity/573760
Topics in this question
About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?
- 2You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
- 3You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
- 4You're making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
- 5You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
- 6You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?