You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
Include a specific call-to-action (CTA).
Avoid humor as it’s more subjective.
Share multiple messages about the many ways this product solves a problem.
Feature diverse characters that represent your customer.
Correct Answer
Feature diverse characters that represent your customer.
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About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?
- 2You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?
- 3You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
- 4You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
- 5You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?
- 6Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?