You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?
Convey messages about the many ways this product solves a customer problem.
Show diverse characters representative of your customers.
Avoid humor as it’s more subjective.
Use a specific call-to-action (CTA).
Correct Answer
Show diverse characters representative of your customers.
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About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
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