You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
Brand often, especially in the last five seconds.
Brand only at the beginning and end of the ad.
Brand often, especially in the first five seconds.
Brand only at the beginning of the ad.
Correct Answer
Brand often, especially in the last five seconds.
Official documentation: https://skillshop.exceedlms.com/student/path/69408/activity/573760
Topics in this question
About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
- 2You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
- 3If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?
- 4You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
- 5You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
- 6You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?