If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?
Let multiple people be the focus so viewers stay engaged.
Focus on people so that you humanize the story.
Emphasize people in order to get potential customers to notice your brand or product.
Focus on the product and let people take a secondary role.
Correct Answer
Focus on the product and let people take a secondary role.
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About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You're editing a video ad aimed to drive consideration and are deciding how frequently the actor and the product should be showcased relative to one another. How should you approach editing this ad?
- 2You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
- 3How should you approach creative effectiveness in order to boost performance of video campaigns?
- 4You’re creating a video ad with the goal of growing consideration for a new mobile application. How should you approach making this video ad?
- 5You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
- 6You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?