You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
Share multiple messages about the many ways this product solves a problem.
Make people core to the story and keep branding subtle.
Use technical jargon that will resonate with important audiences.
Use product demos and how-to’s to put the product in context.
Correct Answer
Use product demos and how-to’s to put the product in context.
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About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
- 2You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
- 3You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?
- 4You work for a creative agency and are looking to understand how many viewers watched key moments or skipped your video ad. Which tool could help you uncover this information?
- 5You’re managing app campaigns for a project management software company. Which of the following assets should you use?
- 6If you want to improve performance of video campaigns, what approach should you take with creative?