You're making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
Set up the problem the product solves and include a brand logo.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.
Use tightly framed product shots with audio brand mentions.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Correct Answer
Use tightly framed product shots with audio brand mentions.
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The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
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