What’s the difference between traditional and emerging story arcs?
The traditional story arc brands right away and ends with a climax, whereas the emerging story arc starts low and unexpectedly shifts to the climax right away.
The traditional story arc starts low and unexpectedly shifts to the climax right away, whereas the emerging story arc brands right away and ends with a climax.
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
The traditional story arc starts off high and has unexpected shifts to keep viewers watching, whereas the emerging story arc builds slowly to a climax and brands at the end.
Correct Answer
The traditional story arc builds slowly to a climax and brands at the end, whereas the emerging story arc starts off high and has unexpected shifts to keep viewers watching.
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Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1What is the difference between an emerging story arc and a traditional story arc?
- 2Describe the difference between the traditional story arc and the emerging story arc.
- 3If you want to improve performance of video campaigns, what approach should you take with creative?
- 4To improve the performance of video campaigns, how should you approach creative effectiveness?
- 5How should you approach creative effectiveness in order to boost performance of video campaigns?
- 6In video advertising, which of the following techniques should you apply to help people think or feel something?