Google Ads Creative Certification Questions

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1. 51You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?
2. 52You work for a creative agency and are aiming to grow consideration for a software company’s project management product. How should you approach making this video ad?
3. 53Which of the following describes Google’s experimentation tool?
4. 54You manage marketing within a direct-to-consumer auto parts company and are aiming to drive sales online. What technique should you use to connect with viewers through video ads?
5. 55You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?
6. 56You work for a media agency and need to make sure all of your clients’ Search ads accurately reflect key details about their annual sale. Which feature should you use to accomplish this?
7. 57You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?Multiple correct
8. 58Which tactic should you use when creating a video ad with an awareness objective?
9. 59You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?
10. 60You’re selecting imagery to use in a Discovery campaign for your furniture business. Which of the following images follows creative guidance?
11. 61You manage in-house marketing for a travel app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
12. 62You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?
13. 63You’re making your first video ad with the goal of driving consideration for your brand’s offering. How should you hero the product in this ad?
14. 64You work for a creative agency and are aiming to drive awareness for a global beauty brand’s new product. How should you connect with potential customers through a video ad?
15. 65You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to achieve this?
16. 66App campaigns rely on creative rotation powered by machine learning to choose the right creative for the right inventory, the right user, and the right moment. How should you approach assets to achieve strong results?
17. 67You're making your first video ad with the goal of building awareness for your direct-to-consumer food company. What should you do in the first five seconds of the video ad?
18. 68For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?
19. 69You’re making a video ad for a travel company with the goal of driving bookings on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
20. 70How often should you examine your asset report and swap out low-performing assets for a Discovery campaign?
21. 71You're creating a video ad to generate leads for an auto body service. How should you present the ask for viewers to take action?
22. 72You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?Multiple correct
23. 73You’re creating a Discovery campaign for your t-shirt business and want to select imagery that follows creative guidance. Which of these images follows this guidance?
24. 74You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
25. 75You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?
26. 76You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
27. 77Which of the following is a best practice when implementing an experiment?
28. 78If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?
29. 79You’re hoping to boost your client’s performance by optimizing their responsive display ads. Which action should you take first?
30. 80You’re implementing an experiment. Which of these approaches should you follow as a best practice?
31. 81Which technique should you use when creating a video ad with an awareness objective?
32. 82When making a video ad with an awareness objective, which tactic should you use?
33. 83If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?
34. 84You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?
35. 85You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?
36. 86You work for a subscription-based online fitness platform and your goal is to drive sign-ups for free trials. Which of the following would help accomplish this in a video ad with an action objective?
37. 87You’re creating a video ad for a hotel chain and your goal is to drive reservations through its website. Which call-to-actions (CTAs) should you use in the ad?
38. 88You’re creating a video ad for a spa and your goal is to drive reservations through the spa’s website. Which call-to-actions (CTAs) should you use in the ad?
39. 89You’re working for a direct-to-consumer wine retailer and making your first video ad with the goal of building awareness for your business. What should you do in the first five seconds of the video ad?
40. 90You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?
41. 91When creating an app campaign, what information can you expect to be pulled automatically?
42. 92You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?
43. 93You’re creating a responsive display ad and want to make sure you’re following best practices. How many headlines, images, and short descriptions should you prepare?
44. 94You’re creating a video ad with the aim of growing consideration for a product. How should you approach making this video ad?
45. 95You’re aiming to drive awareness for an international cosmetic brand’s new product. How should you connect with potential customers through a video ad?
46. 96Which feature could help a retailer ensure that their Search ads accurately reflect details about their company’s annual sale?
47. 97Which of these asset types would not be accepted for an app campaign?
48. 98When you create an app campaign, what information is pulled for you automatically?
49. 99You work for a major retailer that has an annual sale. What feature would help you ensure that Search ads accurately reflect details about the sale?
50. 100A tourism company wants to create a Discovery campaign intended to generate leads. Which images should they upload to achieve this goal?