Which tactic should you use when creating a video ad with an awareness objective?
Let the product shine and put the brand front and centre.
Let the product shine, and be different, yet simple.
Make people core to the story and keep branding subtle.
Make people core to the story and be different, yet simple.
Correct Answer
Make people core to the story and be different, yet simple.
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The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1Which technique should you use when creating a video ad with an awareness objective?
- 2When making a video ad with an awareness objective, which tactic should you use?
- 3You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
- 4You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
- 5You’re looking to connect with viewers and make your brand stand out to potential customers. How can you achieve these goals using a video ad with an awareness objective?
- 6You’re working for a direct-to-consumer gourmet coffee retailer and creating your first video ad with the goal of building awareness for your company. What should you do in the first five seconds of the video ad?