AC

You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?

Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.
Humanize the ad with customer testimonials.
Use more close-ups of the product to make it the focus of the ad.

Correct Answer

Use more close-ups of the product to make it the focus of the ad.

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About the Google Ads Creative Certification

The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.

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