You’re the marketing manager for an online sporting goods store and have been tasked to optimize the company’s display campaigns before increasing their budgets. What should you do to achieve this goal?
Replace all the assets at once.
Pause the campaign.
Add new assets multiple times per week.
Remove and replace low-performing assets.
Correct Answer
Remove and replace low-performing assets.
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About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
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- 1You manage marketing for an online clothing company and want to optimize your display campaigns before increasing their budgets. Which of the following actions should you take?
- 2Which action should you take if your goal is to optimize display campaigns before increasing budgets?
- 3You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?
- 4You own a small furniture company and have been driving online sales with video campaigns, but you’d like to optimize your existing video ad creative. How should you edit existing ad creative to drive more online sales?
- 5You own a small hardware company and have been driving online sales with video campaigns. How should you edit existing ad creative to optimize your existing ads and drive more online sales?
- 6You’re the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?