If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?
Keep visuals low-contrast to avoid overwhelming viewers.
Set up scenes to be zoomed out so viewers can see all story elements.
Build suspense with a slow pace to start.
Use engaging pacing and tight framing.
Correct Answer
Use engaging pacing and tight framing.
Topics in this question
About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?
- 2You’re creating a storyboard for a video ad and want to engage viewers. Which of the following is a way to hook and sustain attention?
- 3You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
- 4You’ve noticed that viewers are dropping off very quickly for your existing video ads, and want to engage them more effectively. Which of the following is an effective way to get viewers to pay attention to an ad with an awareness objective?
- 5If you were creating a storyboard to make your first video asset for an app campaign, what should you prioritize?
- 6You developed a video with an awareness objective, but viewers aren’t watching the ad as long as you’d like. How should you help them to pay attention?