How should you improve a video ad’s effectiveness in post-production?
Remove supers so they don’t compete with the audio.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.
Lower the brightness to optimize for mobile device viewing.
Correct Answer
Increase the pace and tighten the framing.
Topics in this question
About the Google Ads Creative Certification
The Google Ads Creative Certification covers how to build ads that perform: asset best practice across formats, using Google's AI creative tools responsibly, and testing creative with experiments rather than guesswork.
Exam guide and all 210 Google Ads Creative questions →Related Google Ads Creative questions
- 1You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?
- 2You want to improve a video ad’s effectiveness. Which post-production edit will help you achieve your goal?
- 3To improve the performance of video campaigns, how should you approach creative effectiveness?
- 4If you want to improve performance of video campaigns, what approach should you take with creative?
- 5How should you approach creative effectiveness in order to boost performance of video campaigns?
- 6Of all video campaign effectiveness levers, which is the dominant driver of return on investment and the strongest on digital media?