AC

Keywords & Match Types: Exam Questions & Answers

Keywords decide which searches can trigger your ads. Questions test exact, phrase and broad match, negative keywords, search terms reports, and why Google now pairs broad match with Smart Bidding.

133 questions across 15 certifications.

Keywords & Match Types in the Google Ads Search Certification

37 questions · Google Ads Search exam guide

  1. 1A digital agency is moving away from manual keyword lists to use Gemini-powered processing. What's the shift in how Google’s Search architecture now processes user queries?Explained
  2. 2An advertiser is worried that AI Max for Search and Performance Max will override their most important keywords. Which statement correctly describes keyword prioritization?Explained
  3. 3For optimal performance with AI Max, how should a practitioner modernize their account structure?Explained
  4. 4How does AI Max for Search expand an advertiser's reach compared to traditional keyword-based strategies?Explained
  5. 5Michelle recently launched a new product called **Wonder Boots**. The brand has already become well-known in her industry. She wants to attract more traffic via Google Ads but only for searches that are solely for her product name (**Wonder Boots**).Which keyword match type should Michelle use to attract traffic strictly for searches for the **Wonder Boots** product name?Explained
  6. 6What two benefits can you get from using broad match, responsive search ads, and Smart Bidding together? Select 2 Correct ResponsesExplainedMultiple correct
  7. 7Which three signals does broad match use to match Search ads with queries?ExplainedMultiple correct
  8. 8Which method should you use to implement and test broad match successfully on broad match campaigns to help analyse conversion data?Explained
  9. 9What are the two current keywordless campaign types that marketers can use to drive incremental reach? Select 2 Correct ResponsesExplainedMultiple correct
  10. 10With billions of searches on Google every day, how does Google AI help marketers maximize search ad performance?Explained
  11. 11What are three signals broad match uses to match Search ads with queries? Select 3 Correct ResponsesExplainedMultiple correct
  12. 12Which of these three signals does broad match use to match Search ads with queries? Select 3 Correct ResponsesExplainedMultiple correct
  13. 13Helen’s Heating and Air (HHA) wants to encourage interest in their new smart refrigerators. They know that WidgetCo also sells smart refrigerators. HHA’s marketing manager creates the broad match keyword “refrigerator,” and adds “WidgetCo” as a negative keyword. Which two searches may prompt the ad?Multiple correct
  14. 14Google Ads Search Certification may seem straightforward, but it often surprises test-takers with nuanced questions on Ad Rank , match types , responsive search ads , and Smart Bidding . If you want to pass confidently — and apply what you learn in real campaigns — this guide is for you. We’ll break down the most heavily tested concepts using real certification-style logic, and show how to prepare smartly (not just quickly). What You Must Know:Multiple correct
  15. 15Jimmy sells televisions on his website. He notices he’s getting traffic from searches for a brand he doesn’t carry, and sets up a negative keyword for that brand. How does the negative keyword help Jimmy’s advertising campaign?
  16. 16Sam’s new to Google Search Ads and worries he may not have the skills or time to run a successful ad campaign. Which two Dynamic Search Ads features will be of help to Sam? (Choose two.) Select All Correct ResponsesMultiple correct
  17. 17The benefit broad match modifier gives to Bob’s Search Ads campaign is that Bob’s ad will appear if search terms contain at least all three of the keywords or variations of those terms .
  18. 18What does layering an Affinity audience with a broad keyword targeting campaign help you do?
  19. 19Jennifer’s looking to limit the number of people who see her Google Search Ad for an all-inclusive vacationto Paris. She doesn’t want to match with people looking for anything else — just “all-inclusive vacation Paris.” So she limits who sees her ad using exact match type. Which search terms might match with Jennifer’s ad?
  20. 20What’s an advantage of using Smart Bidding with broad match?
  21. 21Your client, Vince’s Veggies, wants to increase downloads of their popular recipe printouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search Ad group? (Choose two.)Multiple correct
  22. 22Trina sells dolls and accessories, and doesn’t have much time to update her Search campaigns with her ever-changing inventory. How can Dynamic Search Ads help Trina?
  23. 23Of the following methods, which one should you use to implement and test broad match successfully on broad match campaigns intended to help analyze conversion data?
  24. 24Which three best practices could you follow to expand your reach with broad match? Select 3 Correct ResponsesMultiple correct
  25. 25An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords “television,” “accessible,” and “voice.” How will phrase match benefit the company’s Search Ads campaign?

Keywords & Match Types in the Search Ads 360 Certification

21 questions · Search Ads 360 exam guide

  1. 1Search Ads 360 provides which of the following three key functionalities?
  2. 2What are three key functionalities of Search Ads 360?
  3. 3Where can you apply labels within your Search Ads 360 campaign?
  4. 4From what option in the navigation menu of Search Ads 360 can labels be created?
  5. 5Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
  6. 6Your agency client wants to know what option in the navigation menu of Search Ads 360 is used for creating labels. How do you respond?
  7. 7If you want to create labels in Search Ads 360, what option should you select in the navigation menu?
  8. 8Your customer, a purveyor of office supplies, wants to know where to apply labels within their Search Ads 360 campaign. What do you tell them?
  9. 9If your client asks where to apply labels in their Search Ads 360 campaign, how should you respond?
  10. 10Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?
  11. 11If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
  12. 12While working with your retail client, they ask about Search Ads 360’s three key functionalities. What do you say they do?
  13. 13What is the Search Ads 360 account hierarchy?
  14. 14In what order should new entities be created (assuming no campaigns already exist)?
  15. 15At which three levels can automated rules be set up? (select three)Select All Correct ResponsesMultiple correct
  16. 16Which three changes can a user set up using scheduled edits? (select three)Multiple correct
  17. 17Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three) Select All Correct ResponsesMultiple correct
  18. 18If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?
  19. 19Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)Select All Correct ResponsesMultiple correct
  20. 20What feature is used to track unsupported ad types that specify their own landing page or Google Display Network and Gmail promoted campaigns?
  21. 21At which three levels can bid strategies be applied? (select three)Multiple correct

Keywords & Match Types in the Google Ads Measurement Certification

17 questions · Google Ads Measurement exam guide

  1. 1The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.Multiple correct
  2. 2What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.Multiple correct
  3. 3What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
  4. 4A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?
  5. 5While searching for a place to eat, a tourist visiting Italy finds your restaurant, which is called Ristorante Abigaille in Florence, by performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer clicks on your ads and makes a reservation. Using the data-driven attribution model, what keyword would receive credit for the conversion?
  6. 6You own a restaurant called Ristorante Abigaille in Florence, Italy. A customer finds your site by clicking on your ads after performing each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence.” The customer makes a reservation after clicking on your ad that appeared with “3 star restaurant abigaille florence.” Using the data-driven attribution model, what keyword would receive credit for the conversion?
  7. 7In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.Multiple correct
  8. 8If you’re getting good traffic but not enough conversions from your ads, what should you do to improve your conversion rate?
  9. 9What keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions?
  10. 10A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
  11. 11A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
  12. 12To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
  13. 13Bill owns a company called Wild Bill’s Bracelets that sells custom jewellery. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewellery?
  14. 14Which three of the following actions can improve your conversion rate? Select All Correct ResponsesMultiple correct
  15. 15Match each report with its description.Multiple correct
  16. 16Which method should be used to promote awareness to customers?
  17. 17Aiesha is dissatisfied with the conversion rate that her ads are generating for her retail website. She wants to make some changes to improve the conversion rate. What should she do to achieve this? (Choose two.)Multiple correct

Keywords & Match Types in the AI-Powered Performance Ads Certification

15 questions · AI-Powered Performance Ads exam guide

  1. 1Which three search features work together to drive performance in a fully AI powered strategy?
  2. 2How do negative keywords assist a Search campaign?
  3. 3What’s the default match type for all keywords?
  4. 4What value is gained by utilizing broad match keywords?
  5. 5If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
  6. 6When keywords are created, what is their default match type?
  7. 7In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?
  8. 8Why are broad match keywords so important?
  9. 9What role do negative keywords play in a AI-powered Search strategy?
  10. 10A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
  11. 11In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?
  12. 12Which match type is the default match type to which all keywords are assigned?
  13. 13A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
  14. 14What’s a benefit of negative keywords?
  15. 15What’s a benefit of using broad match keywords?

Keywords & Match Types in the Shopping Ads Certification

10 questions · Google Ads Shopping exam guide

  1. 1The Google Ads Shopping Certification is more technical than most expect. Rather than creative ad copy or bidding theory, it tests your grasp of product feeds , merchant center requirements , campaign types , and automation strategies like Performance Max and Smart Shopping. In this guide, we’ll break down the actual exam structure using the question types from your own exam dataset, so you can focus your preparation where it counts. What you must know:Multiple correct
  2. 2What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?
  3. 3Which two statements capture what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct ResponsesMultiple correct
  4. 4Where should you add negative keywords if you want to help prevent Standard Shopping ads from appearing when you do not want them to?
  5. 5Which two statements describe what makes Shopping campaigns different from Search campaigns? Choose two. Select 2 Correct ResponsesMultiple correct
  6. 6Which two statements accurately convey what differentiates Shopping campaigns from Search campaigns? Choose two. Select 2 Correct ResponsesMultiple correct
  7. 7If Standard Shopping ads appear when you do not want them to appear, how can you resolve this problem?
  8. 8You want to prevent your ads from appearing for certain search terms. How would you do it?
  9. 9To prevent your Shopping ads from appearing for certain search terms, you would
  10. 10When reviewing the Search terms report for your Shopping campaigns, you notice several terms that aren’t relevant to what you’re advertising. How can you use this information?

Keywords & Match Types in the HubSpot SEO Certification

8 questions · HubSpot SEO exam guide

  1. 1True or False? You should emulate the top-ranking content for your target keyword, but offer unique value.
  2. 2Which of these is an example of a long-tail keyword?
  3. 3Chris is a marketing manager at The Pet Box, which offers subscription boxes for pet owners. Chris wants to increase traffic to The Pet Box’s main product page. Right now that page ranks on the second page of search results for their target keyword. Chris has started improving the on-page SEO of the page, optimizing it for their target keyword, and seeking backlinks from popular pet care blogs. In order to track progress towards their goal, which metrics should Chris track?
  4. 4Why would you want to run competitive analyses of keywords?
  5. 5When performing keyword research, how can you determine which keywords you should create content for?
  6. 6Choose all that apply. Which of these are important KPIs to consider for SEO?Multiple correct
  7. 7True or False? You should optimize a single page for multiple keywords.
  8. 8The different types of keywords are:

Keywords & Match Types in the Amazon Ads Campaign Optimization Certification

7 questions · Amazon Ads Campaign Optimization exam guide

  1. 1You can use negative keyword targeting for your Sponsored Display campaigns.
  2. 2Which of the following reports allows brand owners to look up a specific keyword to see the products that Amazon.com customers are clicking on after searching?
  3. 3Mateo’s cleaning product campaign has lots of clicks and many customer visits to the detail pages but he has low conversions. What keyword strategy can he use to address this?
  4. 4Which of the following metrics are included on the top search terms report?
  5. 5Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
  6. 6You may need to adjust your bids depending on the performance of your bid optimization strategy. Which of the following bid adjustments should you consider?
  7. 7How can selling partners use the insights on the search catalog performance dashboard to help improve impressions?

Keywords & Match Types in the Google Ads Video Certification

5 questions · Google Ads Video exam guide

  1. 1Sara is building a campaign for a sporting goods startup with a revolutionary new bike helmet. She’s using Custom Affinity to reach users who recently searched for bike helmets or downloaded a bike-related app. Which elements build Sara’s Custom Affinity audience?
  2. 2Lou’s client loves his suggestion of building an audience using specific keywords to capture attention when users are making an active purchase decision. Which YouTube intent audience solution did Lou suggest to his client?
  3. 3Which elements are used to build a Custom Affinity audience?
  4. 4Zane is managing a YouTube campaign for a five-star hotel that competes directly with several other hotels located in the area. The owner would like to use the names of similar hotels as keywords when building the audience for the campaign. What would be the ideal audience solution for Zane’s YouTube campaign?
  5. 5Lou’s client loves the idea of building an audience using search keywords to extend their reach and capture…

Keywords & Match Types in the Google Ads Display Certification

4 questions · Google Ads Display exam guide

  1. 1In the Google Ads Display Certification, audience targeting is one of the most critical — and misunderstood — topics. Google doesn’t just ask what each audience type means ; it tests your ability to choose the right audience for the right marketing goal . This article will clarify the differences between audience types, explain their use cases, and show how targeting strategies appear in the exam — using real question patterns from your certification material. Display ads often appear outside of search intent , which means advertisers must rely on audience signals — not keywords — to reach the right users. Google provides several predefined and custom-built audience types.
  2. 2Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)Multiple correct
  3. 3Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. You recommend using the Search Network with Display Select because the Display Option:
  4. 4There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)Multiple correct

Keywords & Match Types in the Google Ads Creative Certification

3 questions · Google Ads Creative exam guide

  1. 1You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
  2. 2You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?Multiple correct
  3. 3You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?Multiple correct

Keywords & Match Types in the Display & Video 360 Certification

2 questions · Display & Video 360 exam guide

  1. 1How can a line item’s potential reach be increased from 1K to 1M targeted impressions?
  2. 2When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

Keywords & Match Types in the Campaign Manager 360 Certification

1 question · Campaign Manager 360 exam guide

  1. 1In which two tags can the keyword macro (%k) be added? (select two)Select All Correct ResponsesMultiple correct

Keywords & Match Types in the Privacy for Agencies and Partners Certification

1 question · Privacy for Agencies exam guide

  1. 1If you want to unite all non-keyword related Google advertising into one automated cross-product, which campaign type will you use?

Keywords & Match Types in the Amazon Marketing Cloud Certification

1 question · Amazon Marketing Cloud exam guide

  1. 1How would you adapt this query to limit results to Sponsored Products keyword targeting only? SELECT ad_product_type, targeting, customer_search_term, match_type, SUM (spend)/100000000 AS total_cost_dollars, ((SUM (spend)/100000000)/SUM (impressions)) *1000 AS avg_cpm, SUM (impressions) AS impressions, SUM (clicks) AS clicks, (SUM (clicks)/SUM (impressions)) AS ctr FROM sponsored_ads_traffic WHERE match_type IN (‘PHRASE’, ‘BROAD’, ‘EXACT’) GROUP BY 1,2,3,4

Keywords & Match Types in the Google Play Store Listing Certificate

1 question · Google Play Store Listing exam guide

  1. 1Your app or game’s success on the Google Play Store hinges significantly on its store listing – the first impression users get when browsing or searching. This guide equips you with the essentials for crafting a compelling and effective store listing that not only attracts users but also adheres to Google Play’s best practices. A well-structured store listing includes:Multiple correct

More topics

Smart Bidding & Bid StrategiesPerformance MaxAI Max & AutomationConversion Tracking & MeasurementAttribution ModelsAudiences & TargetingAds, Assets & CreativeYouTube & Video AdsShopping & Merchant CenterBudgets, Auction & Ad RankPrivacy & ConsentApp CampaignsLocal & Offline SalesAnalytics & ReportingProgrammatic & Ad ServingAmazon AdsSEO & Inbound Marketing