If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
Disregarding suggestions to add relevant new keywords
Adding Customer Match lists that contain data more than 90 days old
Adding more phrase and exact match keywords in order to improve reach
Removing negative keywords that could block relevant traffic
Correct Answer
Removing negative keywords that could block relevant traffic
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About the AI-Powered Performance Ads Certification
The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
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- 1A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
- 2A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
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