A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
Dismiss recommendations to add relevant new keywords.
Create additional phrase and exact match keywords to improve reach.
Add Customer Match lists with data older than 90 days.
Remove negative keywords that may block relevant traffic.
Correct Answer
Remove negative keywords that may block relevant traffic.
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The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
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- 1A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
- 2If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
- 3What role do negative keywords play in a AI-powered Search strategy?
- 4Which three search features work together to drive performance in a fully AI powered strategy?
- 5What value is gained by utilizing broad match keywords?
- 6A digital marketing manager is working with a national insurance provider and wants to use first-party data in their AI efforts. Before they can start using the data, what question do they need to answer?