A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
Add more phrase and exact match keywords to improve reach.
Ignore suggestions to add relevant new keywords.
Add Customer Match lists with data that is more than 90 days old.
Eliminate negative keywords that could block relevant traffic.
Correct Answer
Eliminate negative keywords that could block relevant traffic.
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The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
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- 1If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
- 2A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?
- 3In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?
- 4What role do negative keywords play in a AI-powered Search strategy?
- 5In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?
- 6A digital marketing manager for a large retailer manages a fully flexible budget for their campaigns. Which best practice should they follow in order to maximize results from their flexible budget?