What role do negative keywords play in a AI-powered Search strategy?
They let marketers identify additional searches that customers might be using to locate a business.
They make it harder for customers to leave negative reviews about a business.
They allow marketers to limit the terms that competitors are able to bid on at auction,
They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.
Correct Answer
They prohibit otherwise qualifying queries from triggering ads for an irrelevant search.
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About the AI-Powered Performance Ads Certification
The AI-Powered Performance Ads Certification focuses on Google's automated products and how to feed them well: Performance Max, Smart Bidding, broad match and AI-generated assets, plus the measurement foundations that make automation work.
Exam guide and all 149 AI-Powered Performance Ads questions →Related AI-Powered Performance Ads questions
- 1Which three search features work together to drive performance in a fully AI powered strategy?
- 2In a fully AI-powered strategy, which of these three Search features work with one another to deliver performance?
- 3In a fully AI-powered strategy, which of these three features of Search work in tandem to deliver performance?
- 4If a digital marketing manager was to upgrade their keywords to broad match, which behavior should they incorporate into their routine optimization efforts in order to guide machine learning?
- 5A digital marketing manager has chosen to upgrade keywords to broad match. Which of these behaviors should they incorporate into their routine optimization cadence in order to guide machine learning?
- 6A digital marketing manager has upgraded their keywords to broad match. Which behavior should they build into their regular cadence of optimization to guide machine learning?