AC

In what order should new entities be created (assuming no campaigns already exist)?

Keyword > Ad Group > Campaign
Keyword > Campaign > Ad Group
Ad Group > Keyword > Campaign
Campaign > Ad Group > Ad > Keyword

Correct Answer

Campaign > Ad Group > Ad > Keyword

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About the Search Ads 360 Certification

The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.

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