Search Ads 360 CertificationUpdated
Your client is a busy florist who changes the keywords in their campaign frequently in order to reflect sales from the previous week. Along with their data-driven attribution model in Search Ads 360, what should your client use to make sure their campaigns are updated properly?
They should use custom channel groupings.
They should use keyword groupings.
They should use multichannel groupings.
They should use automated channel groupings.
Correct Answer
They should use automated channel groupings.
Official documentation: https://support.google.com/searchads/answer/7324691
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Your customer, a local car dealership, frequently changes keywords in their campaign based on the previous week’s sales. What should your customer use with their data-driven attribution model in Search Ads 360 to make sure the campaigns are updated correctly?
- 2If your client often changes keywords in their campaign as a reflection of the previous week’s sales, what would you recommend they use in Search Ads 360, along with their data-driven attribution model, so that the campaigns update correctly?
- 3Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?
- 4One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
- 5Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
- 6Within Search Ads 360, what feature should you use to make sure campaign structure, targeting, and creatives are updated automatically to reflect any changes?