Search Ads 360 CertificationUpdated
Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?
Your answer is engagements.
Your answer is return on ad spend (ROAS).
Your answer is return on investment (ROI).
Your answer is conversions.
Correct Answer
Your answer is conversions.
Official documentation: https://support.google.com/searchads/answer/2791195
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
- 2What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
- 3Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
- 4Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
- 5While meeting with your client who makes toys sold around the world, you learn they set up custom columns in Search Ads 360 to review their previous month’s performance. But when going back to consider their specific bid strategy performance, they got an error. What’s one reason that might be happening?
- 6Your client wants to know the Google products that integrate with Search Ads 360. What are they?