Search Ads 360 CertificationUpdated
Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
GA4 applies budget bid strategies.
GA4 tracks performance.
GA4 optimizes keyword creations.
GA4 automates workflows.
Correct Answer
GA4 automates workflows.
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
- 2For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?
- 3If your retail client wants to use custom dimensions in Search Ads 360 to help them make business decisions, what’s one way to do it?
- 4What’s one way you can use custom dimensions in Search Ads 360 to help make business decisions?
- 5Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?
- 6In Search Ads 360, you’re hoping to use custom dimensions to make some important business decisions. What’s one way to make that happen?