Search Ads 360 CertificationUpdated
What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
Return on investment (ROI)
Return on ad spend (ROAS)
Engagements
Conversions
Correct Answer
Conversions
Official documentation: https://support.google.com/searchads/answer/2791195
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?
- 2Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
- 3Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
- 4Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
- 5For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?
- 6What Google products can Search Ads 360 integrate with?