Search Ads 360 CertificationUpdated
Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
Return on investment (ROI)
Engagements
Return on ad spend (ROAS)
Conversions
Correct Answer
Conversions
Official documentation: https://support.google.com/searchads/answer/2791195
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About the Search Ads 360 Certification
The Search Ads 360 Certification covers Google Marketing Platform's search management tool: managing campaigns across multiple engines, Floodlight-based conversion tracking, automated bidding and cross-engine reporting.
Exam guide and all 219 Search Ads 360 questions →Related Search Ads 360 questions
- 1Your agency client is wondering what metrics between Search Ads 360 and Google Analytics 4 are different but still complimentary. What’s your answer?
- 2What metrics are different yet still complimentary between Search Ads 360 and Google Analytics 4?
- 3Search Ads 360 can integrate with which of the following Google products?
- 4Your sneaker customer is using Google Analytics 4 (GA4) to track conversions of their new basketball sneaker release. GA4 is passing this data back to Search Ads 360. What’s an advantage of using GA4 for your customer?
- 5Your client, a pet food manufacturer, uses Google Analytics 4 (GA4) to track conversions of their new cat food product. GA4 then passes that data back to Search Ads 360. How does this client benefit from using GA4?
- 6For clients, what’s one benefit of using Google Analytics 4 (GA4) to pass data back to Search ADs 360?