Which method should be used to promote awareness to customers?
Implicit call-to-actions
Displays focused on offers
Brand attributes videos
Ads with generic search terms
Correct Answer
Ads with generic search terms
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Bill owns a company called Wild Bill’s Bracelets that sells custom jewellery. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewellery?
- 2The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.Multiple correct
- 3If someone is using Google My Business to promote their restaurant online and attract new customers, what feature can be used to encourage new people to try them out?
- 4What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.Multiple correct
- 5What could you do to improve your conversion rate if you’re getting a good amount of traffic from your ads but not enough conversions?
- 6A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: “restaurant tuscany,” “restaurant florence,” “3 star restaurant florence,” and “3 star restaurant abigaille florence,” then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the “3 star restaurant abigaille florence” search. What keyword would receive credit for this conversion, if using the data-driven attribution model?