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What are two benefits of using the Recommendations page in a Google Ads account to help with campaign performance? Choose two.

Select all correct answers

The Recommendations page can increase the amount of time and effort spent on optimizing campaigns.
The Recommendations page can increase your budget if you select to auto apply to recommendations.
The Recommendations page can introduce you to new features and trends across Google.
The Recommendations page can help maximize your budget by improving bidding and keywords.

Correct Answers

The Recommendations page can introduce you to new features and trends across Google.

The Recommendations page can help maximize your budget by improving bidding and keywords.

Official documentation: https://support.google.com/google-ads/answer/3416396

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About the Google Ads Measurement Certification

The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.

Exam guide and all 364 Google Ads Measurement questions →

Related Google Ads Measurement questions

  1. 1The Recommendations page in your Google Ads account can help with campaign performance in which of the following two ways? Choose two.Multiple correct
  2. 2In what two ways can the Recommendations page in your Google Ads account help with campaign performance? Choose two.Multiple correct
  3. 3If you’re preparing for the Google Ads Measurement Certification , you may already know what attribution models are. But do you understand how they influence Smart Bidding decisions ? Google’s bidding algorithms rely on conversion data — and that data is shaped by the attribution model you choose. This article will help you connect those two concepts: how attribution changes bidding behavior , and how that appears in certification exam questions. Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) rely on conversion data to: But here’s the key: Each model decides which touchpoints in the user journey get credit for a conversion. If you use Last Click , Smart Bidding only sees conversions attached to the final click — even if earlier interactions were more influential. Let’s say you run a multi-touch campaign: If you use Last Click , Smart Bidding gives all conversion credit to Search . If you use DDA , it may give partial credit to Display. Result:Multiple correct
  4. 4Jamelle wants to use Google Ads to advertise his website. He’s considering using one of the available Smart Bidding strategies that Google offers. What are two Smart Bidding strategies that Jamelle can use for his upcoming campaign? (Choose two.)Multiple correct
  5. 5A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
  6. 6Felix launched both a Google Video Ad campaign and a Google Shopping Ad campaign to drive sales of lumber on his home improvement website. He reviews his conversion data after two weeks and notices his video ads campaign seem to be assisting in driving higher lumber sales. He moves more of his budget to the Video Ads campaign. Which type of optimization has Felix used to drive higher lumber sales?