Implementing foundational measurement and audience solutions is key to taking advantage of the AI opportunity. What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.
Select all correct answers
Develop and test new bid strategies.
Implement third-party cookies.
Measure and attribute conversions accurately.
Engage with relevant customers.
Build a foundational ads infrastructure .
Correct Answers
Measure and attribute conversions accurately.
Engage with relevant customers.
Build a foundational ads infrastructure .
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1An advertiser is looking to drive revenue and long-term growth for their business. What are three reasons why value measurement is a good fit for this advertiser? Select three.Multiple correct
- 2A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
- 3Richard’s a marketing executive for an online leather goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
- 4Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance. Select All Correct ResponsesMultiple correct
- 5Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?
- 6An advertiser relies heavily on incrementality to measure offline and online media and is considering adopting a Marketing Mix Model for the first time. The director of analytics is considering both third-party and in-house solutions. They have a budget to run a third-party Marketing Mix Model (MMM) and a robust data science team who could build an in-house model. They spend the majority of their media budget on digital and prioritize measurement solutions that are digital-savvy. In what two ways would Meridian, Google’s open-source MMM solution, be a good fit for this advertiser? Select two answers.Multiple correct