Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance. Select All Correct Responses
Select all correct answers
Don’t make changes until the campaign has been running for at least six months
Remove poorly performing creative and test out new creative
Turn on automated bidding
Assess which audience targeting is performing best and double down
Correct Answers
Remove poorly performing creative and test out new creative
Turn on automated bidding
Assess which audience targeting is performing best and double down
Topics in this question
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct ResponsesMultiple correct
- 2Implementing foundational measurement and audience solutions is key to taking advantage of the AI opportunity. What three best practices comprise Google Ads AI essentials to deliver long-term performance for your business? Select three answers.Multiple correct
- 3Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct ResponsesMultiple correct
- 4Gail is a marketing manager who received a series of ads from her creative team. She wants to improve her ad content by using A/B testing. Which type of ads will Gail compare? - Latest Question Answers of Google Certification Exams
- 5Which three of the following actions can improve your conversion rate? Select All Correct ResponsesMultiple correct
- 6What are four levers you can use to optimize your audience targeting for maximum results?