Which two of the following statements are true about Attribution reports? Select All Correct Responses
Select all correct answers
App conversions and store visits are included in Attribution reports
Attribution reports can help you evaluate and optimize performance after you’ve changed your attribution model
App conversions and store visits are not included in Attribution reports
Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting
Correct Answers
App conversions and store visits are not included in Attribution reports
Attribution reports can help you estimate how changes to your attribution model might impact conversion reporting
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?
- 2If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)Multiple correct
- 3Which two of the following conversion tracking options are available when setting up in-app conversion tracking? Select All Correct ResponsesMultiple correct
- 4Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?
- 5Madison owns a retail clothing store. Her marketing consultant says that with all the technology at their disposal, customers will go back and forth across multiple channels before choosing to buy an outfit at her store. The consultant recommends that Madison consider an online-to-offline strategy to drive foot traffic to her store. What are two examples of an online-to-offline strategy? (Choose two.) Select All Correct ResponsesMultiple correct
- 6Which two of the following statements are true about conversion tracking? Select All Correct ResponsesMultiple correct