If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)
Select all correct answers
Differences in ad placement
Differences in base pricing
Differences in metric formatting
Differences in conversion counts
Differences in attribution
Correct Answers
Differences in conversion counts
Differences in attribution
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?
- 2Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?
- 3If you’re preparing for the Google Ads Measurement Certification , you may already know what attribution models are. But do you understand how they influence Smart Bidding decisions ? Google’s bidding algorithms rely on conversion data — and that data is shaped by the attribution model you choose. This article will help you connect those two concepts: how attribution changes bidding behavior , and how that appears in certification exam questions. Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) rely on conversion data to: But here’s the key: Each model decides which touchpoints in the user journey get credit for a conversion. If you use Last Click , Smart Bidding only sees conversions attached to the final click — even if earlier interactions were more influential. Let’s say you run a multi-touch campaign: If you use Last Click , Smart Bidding gives all conversion credit to Search . If you use DDA , it may give partial credit to Display. Result:Multiple correct
- 4A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. Which action should this marketer take to preserve their conversion tracking after regulatory changes such as the Digital Markets Act?
- 5Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.) - Latest Question Answers of Google Certification ExamsMultiple correct
- 6If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?