You’re serving on a marketing team for an online client, and you’ve been asked to create a list of key performance indicators (KPIs) to help improve the effectiveness of a current online ad campaign. What are two guiding principles that will help you create these KPIs? (Choose two.)
Select all correct answers
KPIs are available once an ad campaign is complete.
KPIs are media-channel specific.
KPIs should be chosen from one metric for a campaign.
KPIs are quantifiable over a period of time.
A KPI is a measurement of success.
Correct Answers
KPIs are quantifiable over a period of time.
A KPI is a measurement of success.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
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