Sidney is in her Google account, reviewing her campaigns and attribution reports. She notices that the number of total conversions reported in the attribution report is different than the number in the campaigns report. What could explain this?
The attribution report doesn’t include imported Analytics goals/transactions.
The attribution report doesn’t include website conversions.
The attribution report doesn’t include phone number clicks conversions.
The attribution report doesn’t include app conversions
Correct Answer
The attribution report doesn’t include app conversions
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)Multiple correct
- 2Sidney’s in his Google Ads account and wants to analyze how effectively his video ads drive conversions on his website. He’s currently reviewing the attribution report. What information will this report provide him?
- 3You recently released a mobile app for your online retail shop. You’re reviewing the totals across all conversions in your Google Ads account using the campaign report in Google Ads. You want to see how effectively your new app is producing conversions for app installs and first opens. Which action will accomplish this?
- 4Brenda implemented conversion tracking tags for her website. She's reviewing the total conversions across her ads, using the campaigns report. She'd like to see the total for each conversion type. How can she accomplish this? - Latest Question Answers of Google Certification Exams
- 5Which two of the following statements are true about Attribution reports? Select All Correct ResponsesMultiple correct
- 6Your online store is using Firebase as its SDK for its mobile app. The app integrates with your website. You’re also using Google Ads to manage your marketing efforts. You want to automatically import conversions into Google Analytics for Firebase. Which action will accomplish this?