An executive at a clothing company is in the process of defining sales volume numbers for next quarter. What’s the executive defining?
A marketing objective
A media objective
A campaign metric
A business objective
Correct Answer
A business objective
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Sara’s a marketing executive for an online clothing retailer. She’s focused on data-driven measurement to drive sales of her company’s clothing lines. She turned to Google’s automated machine learning to help her company gain a competitive advantage in the marketplace. What does Sara do to succeed at automation?
- 2An executive at a clothing company is looking to define overarching goals for his company. What’s the executive defining?
- 3Richard’s a marketing executive for an online leather goods retailer. He’s focused on data measurement to drive sales of his company’s belt lines. He turned to Google’s automated machine learning to help his company gain a competitive advantage in the marketplace. What’s an important first step that Richard must take to succeed at automation?
- 4Tom is an advertising executive at a car company. Before beginning work on a video advertising campaign for a new economy car, he creates key performance indicators for the campaign. What’s Tom defining?
- 5Your company’s created a collection of two to three years’ worth of weekly data for every driver of sales, including all marketing channels, but also across areas like price promotions, distribution and product changes. You can now analyse ROI (return on investment) for each media channel to determine the ones you should continue to invest in. Which analysis technique have you used?
- 6Your company produces chocolate bars. You need a method for determining the amount of sales driven by each media channel in your advertising campaign. You want a method that considers all possible factors in those sales, such as marketing, branding consideration, the economy, competitor actions and even the weather. Which analysis technique should you use?