If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?
The cost of production
The number of product returns
The return on investment
The date of transaction
Correct Answer
The date of transaction
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?
- 2A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?
- 3Camila has an online shop and is using Google Ads to improve her online advertising efforts. She currently has Google Analytics set up for her website and now wants to set up conversion tracking in Google Ads. What must she do in order to make conversion tracking effective?
- 4If you’re interested in tracking conversions in your Google Ads campaigns and have Google Analytics already installed, there’ll be differences in the conversion data reported by the two systems. What are two of these differences? (Choose two.)Multiple correct
- 5When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
- 6After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?