When Google Ads is linked to Google Analytics, key events can be used to create conversions. How can these conversions be used in Google Ads?
Google Ads can use these conversions to see industry benchmarking data.
Google Ads can use these conversions to adjust and optimize your ad copy.
Google Ads can use these conversions to generate new keyword ideas.
Google Ads can use these conversions to optimize your bids for ads placements .
Correct Answer
Google Ads can use these conversions to optimize your bids for ads placements .
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1If you’ve set up conversion actions in Google Ads and Google Analytics, you’ll notice differences in the way this data is calculated between the two platforms. What’s one of these differences?
- 2Due to Google Analytics providing a cross-channel view of the customer journey, there’ll be differences in the way conversions are measured between Google Analytics and Google Ads. Which is a difference you should be aware of?
- 3Attribution models are central to the Google Ads Measurement Certification — and also widely misunderstood. Many exam questions ask how credit is assigned for conversions , which models advertisers should use, and what tools help you evaluate them. This article breaks down the most tested attribution models, how to compare them, and what logic Google expects you to apply on exam day. Attribution is the process of assigning credit to different ad touchpoints across the user’s conversion journey . It helps advertisers answer:Multiple correct
- 4After implementing conversion tracking for their website, a marketing manager is looking at the campaign report in their Google Ads account. They see that at least two of their ads got over 100 view-through conversions. What action could be called a view-through conversion?
- 5While checking out the campaign report in your Google Ads account, you see that after implementing conversion tracking tags for your website, at least two of your ads generated more than 100 view-through conversions. Based on that info, what action would be considered a view-through conversion?
- 6A marketing manager is viewing the campaign report in their Google Ads account after successfully implementing conversion tracking tags for their website. They see that at least two of their ads generated over 100 view-through conversions. Which of the following actions can be considered a view-through conversion?