Julie is trying to determine why there are such dynamic fluctuations in the conversion volume of her online website in the past three months. She begins investigating possible causes for the fluctuations. What are two recommended actions she can take in her investigation? (Choose two.) - Latest Question Answers of Google Certification Exams
Select all correct answers
Introduce ad changes to see if conversion volume fluctuates in a similar pattern as the current fluctuation.
Have other members of her marketing team double-check her conclusions to rule out user error.
View the Time Lag Report to better understand her visitor’s conversion path.
Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.
Correct Answers
View the Time Lag Report to better understand her visitor’s conversion path.
Review the full history of her account changes over the specific date selected, as ad changes might affect conversions.
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
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