Which three of the following actions can improve your conversion rate? Select All Correct Responses
Select all correct answers
Don’t use negative keywords
Use negative keywords to further refine audience traffic
Use specific keywords for better conversion rates
Use the Search Terms report to reach the right customers
Correct Answers
Use negative keywords to further refine audience traffic
Use specific keywords for better conversion rates
Use the Search Terms report to reach the right customers
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About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1Jason is running a video campaign and realizes that while his overall views are high, his engagement rates are low. Which three of the following questions could he ask to investigate? Select All Correct ResponsesMultiple correct
- 2A marketer advertises in many markets around the world, including Germany and France. They’ve started running YouTube and Search campaigns with Google, and they measure online conversions. What three things should this marketer know about the impact of regulatory changes on measurement and audiences for their business? Select three.
- 3Hiroko is running a Search campaign for a couple of months and would like to make some improvements. Identify three ways that she can optimize her campaign after assessing performance. Select All Correct ResponsesMultiple correct
- 4Which two of the following statements are true about Attribution reports? Select All Correct ResponsesMultiple correct
- 5An advertiser assigns a lead score in their CRM based only on the geographic location the lead came from. This geographic location score is available in Google Ads campaign reporting as a conversion value to Google Ads and a Smart Bidding signal. If needed, how should the advertiser apply conversion value rules?
- 6Following are the correct matches of conversion metrics with their associated descriptions. Let’s look at the different conversion-related columns you can add below. To add these conversion columns, go to the Campaigns tab, then Columns, then Modify Columns. Select each column you want to add and click Apply.Multiple correct