Bill owns a company called Wild Bill’s Bracelets that sells custom jewellery. He launched a Search campaign to drive sales of his custom-made bracelets on his website. How can Bill create effective messages that drive more customers to purchase his jewellery?
He can use Display upsell ads.
He can use videos to tell stories.
He can highlight brand attributes.
He can use brand-specific search terms.
Correct Answer
He can use brand-specific search terms.
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