Cory owns a custom handbag design business. He launched an advertising campaign featuring handbags made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
To give them a call-to-action
To place his ads in a customer-centric channel
To get a customer to make their first purchase
To build brand loyalty
Correct Answer
To build brand loyalty
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
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