As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
Recommend the restaurant to her social media friends.
Call to inquire if the restaurant accepts dinner reservations.
Fill out an online email subscription form to receive alerts
View an online advertisement of the new restaurant.
Correct Answer
View an online advertisement of the new restaurant.
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1As the director of advertising for a software company, Susan's considering her customers' journeys. What's the first step her potential customers will take? - Latest Question Answers of Google Certification Exams
- 2If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
- 3A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
- 4Cory owns a custom handbag design business. He launched an advertising campaign featuring handbags made of environmentally friendly materials. He’s followed his customers through their entire journeys. What’s Cory’s final aim when engaging customers in their journey?
- 5Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.Multiple correct
- 6Mary’s a marketing manager for a nationwide vegan restaurant chain. She’s considering which digital channel she should use to advertise her restaurant’s new menu upgrades to people who prefer vegan food. Which two digital channels could Mary use to reach her audience? (Choose two.)Multiple correct