If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
If they call to ask about a test-drive
If they fill out an email subscription form
If they recommend the car on social media
If they view an online advertisement for a car
Correct Answer
If they view an online advertisement for a car
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
- 2A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
- 3As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
- 4Which activity might a brand manager track if the desired result is to increase awareness with the customer?
- 5Kellie wants to buy an expensive purse from a local accessory store. As a savvy consumer, Kellie wants to find an exact brand at the right price. Which strategy will help an accessory store engage Kellie throughout her customer journey, from the time she begins research to the time she purchases the purse?
- 6A marketing manager wants to know the process by which view-through conversions are counted. How would you say that’s done?