A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
Calling to ask about a test-drive
Recommending the car on social media
Filling out an email subscription form
Viewing an online advertisement for a car
Correct Answer
Viewing an online advertisement for a car
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
- 2A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
- 3As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
- 4Which activity might a brand manager track if the desired result is to increase awareness with the customer?
- 5Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.Multiple correct
- 6A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?