A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
You’d know because they filled out an email subscription form.
You’d know because they called to ask about a test-drive.
You’d know because they viewed an online advertisement for a car.
You’d know because they recommended the car on social media.
Correct Answer
You’d know because they viewed an online advertisement for a car.
About the Google Ads Measurement Certification
The Google Ads Measurement Certification tests whether you can measure what your ads really achieve: setting up conversion tracking, choosing attribution models, closing data gaps with enhanced conversions and consent mode, and testing incrementality.
Exam guide and all 364 Google Ads Measurement questions →Related Google Ads Measurement questions
- 1A potential customer is looking to buy a new car. What activity suggests they’re in the awareness stage?
- 2If a customer wants to buy a new car, what activity might suggest that they’re in the awareness phase of the car-buying process?
- 3As the owner of a new restaurant, Susan is considering her potential customer’s journeys in order to establish her business in the area. What’s the first step a potential customer might take when going through the journey phase?
- 4Many customer journeys begin with an awareness of a brand and end with a repeat buyer. Place the marketing objectives of the customer journey below in the correct order.Multiple correct
- 5A brand manager wants to create a marketing objective that aligns with the purchase stage of the customer journey. Which metric should the brand manager use?
- 6If you’re preparing for the Google Ads Measurement Certification , you may already know what attribution models are. But do you understand how they influence Smart Bidding decisions ? Google’s bidding algorithms rely on conversion data — and that data is shaped by the attribution model you choose. This article will help you connect those two concepts: how attribution changes bidding behavior , and how that appears in certification exam questions. Smart Bidding algorithms (Target CPA, Target ROAS, Maximize Conversions) rely on conversion data to: But here’s the key: Each model decides which touchpoints in the user journey get credit for a conversion. If you use Last Click , Smart Bidding only sees conversions attached to the final click — even if earlier interactions were more influential. Let’s say you run a multi-touch campaign: If you use Last Click , Smart Bidding gives all conversion credit to Search . If you use DDA , it may give partial credit to Display. Result:Multiple correct